I agree that the emotional commercials are the ones that tend to be more memorable. I think people feel more connected when there is a heartfelt story being told. I noticed the most recent commercials used this type of emotional advertising. The older ads I viewed were more to the point and simply explained their product. Even though the emotional ads are the most memorable, I don’t think they represent their product very well. For example, the Budweiser commercial with the lost puppy tells a cute story but doesn’t really have anything to do with beer in my opinion. Do you think companies like Budweiser will continue to use these types of ads in the future? I think they probably will since these ads seem to be the most popular.