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Dayton's

Target Advertising Strategy Essay

In 1962 history was made. An employee of Dayton Dry Goods Company named John. F. Geisse thought of the idea of an upscale discount-relating store. The Dayton Company used Geisse’s idea and opened its first store in Minnesota called “Target,” currently owned by Target Corporation. With more than 1,934 stores across the country, Target has … Read more

Tags Customer, Dayton's, Middle class, Target Corporation, Wal-Mart

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