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Southwest Airlines

Southwest Airline Value Chain Analysis

Southwest Airlines is an American airline that operates within the low-cost carrier category. The company was founded in 1967 by Herb Kelleher and began operating in 1971. It is now the largest airline in the United States when measured by number of passengers carried annually. Southwest has a fleet of over 700 Boeing 737 aircraft … Read more

Tags Airline, Southwest Airlines, Strategic management

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