Azalea Seafood and Gumbo Shoppe is a company which specializes in seafood dishes.
Azalea Seafood and Gumbo Shoppe offers over 20 different menu items including gumbo, shrimp stew, crawfish étouffée, fried catfish, stuffed crabs, oysters on the half shell, boiled crawfish,
fried frog legs with Cajun fries, steamed clams with garlic butter sauce, soft shelled crab sandwich with lettuce tomato pickles onions mayonnaise mustard on French bread bun or poboy roll, grilled tuna sandwich with bacon avocado ranch dressing cucumbers onion tomato pickles lettuce cheese pickle chipotle pepper sauce on French bread bun or poboy roll, smoked sausage po’ boy sandwich with baked macaroni and cheese , red beans and rice, baked stuffed shrimp, boiled crawfish in lemon pepper garlic butter sauce or Cajun seasoning
Azalea Seafood and Gumbo Shoppe was founded by Willy Azalea. Azalea Seafood is located at 114 1st Street SE Azalea GA 30106. The company was started in 2002 .
All of the seafood used for Azalea Seafood dishes are locally sourced from nearby coastal communities in Georgia along the southern portion of the Atlantic Ocean coastline.
Azalea Seafood began when Mr. Azalea moved to Atlanta around 1998 after finishing his studies at Louisiana State University in Baton Rouge . At first he worked at a company which managed condominiums near the beach. Azalea was not satisfied with his job however, and after saving up some money he eventually quit to start Azalea Seafood.
After Mr. Azalea shifted his career path towards managing an Azalea Seafood company in 2002, he began getting seafood ingredients locally from areas along the coast of Georgia. Soon after starting out,
Azalea Seafood quickly became popular among locals for its unique take on traditional Louisiana-style seafood dishes.
The company’s main location is in coastal Georgia south of Atlanta, but they also have two other locations in central Florida. Currently, there are three locations (four if you count the mobile food truck) all owned by company founder Willy Azalea.
Voice of Customer (VOC) has been one of the company’s top priorities since its start, and there are many testimonials online which discuss customer satisfaction with Azalea Seafood. An article by Atlanta Journal-Constitution (AJC) even mentions how owner Willy Azalea is often seen at company events interacting with his customers.
The company website is filled with information about the company itself, including pictures of company founder Willy Azalea, company menus , food platters, and testimonials from satisfied customers.
Azalea Seafood’s main menu categories include boiled seafood in their signature Cajun seasoning or in lemon pepper garlic butter sauce , raw oysters on the half shell, shrimp étouffée , fried seafood platters with Cajun fries, soup and salad combos with baked potato options available, po’ boys sandwiches, gumbo recipes , lobster , steamed seafood platters with garlic butter sauce or in lemon pepper garlic butter sauce , stuffed crabs, fish fry platters with choice of two sides and a cornbread muffin.
The company has a wide variety of dishes to choose from in terms of both types of cuisine offered and food ingredients used in preparing these meals. The company is notable for being one of the few places in Georgia where you can get authentic Louisiana-style boiled crawfish .
In addition to their company website Azalea Seafood also has a company Facebook page with company information and pictures, as well as company-related news and announcements.
The company has been able to maintain a reasonable competitive advantage with the quality of its products, but company executives realize that this is not enough. If Azalea wants to maintain its competitive position and sustain long-term growth, it must implement long-term strategies such as new products, improved product distribution or improved company marketing efforts. Azalea can also consider acquisition strategies if they believe that this will be beneficial to their business in the future. All of these options help increase company profitability and can help Azalea achieve sustainable competitive advantage.
Azalea Seafood and Gumbo Shoppe competes with companies like Li’l Kim’s Food Corporation which markets ready-to-cook gumbo under the Li’l Kim’s brand name. Azalea also competes with Li’l Kim’s for company loyalty since both companies provide ready-to-eat gumbo, which is a popular dish in the United States. Azalea Seafood and Gumbo Shoppe has done well at marketing company products to company hubs such as supermarkets and restaurants, but company executives realize that they need to consider company markets such as universities and hospitals if they want to increase their market share of gumbo sales.
Universities and hospitals are larger purchasers of ready-to-eat food than individuals; therefore, company profits can be significantly increased by obtaining company contracts with these establishments. Although this creates more work for company employees, the company would benefit from exploring these opportunities in the future. Azalea Seafood and Gumbo Shoppe can implement company marketing programs to create company loyalty for company gumbo products.
Azalea could combine company resources with company employees, customers and suppliers for company-wide celebrations of company events such as National Gumbo Day or Mardi Gras in February. By working together with these groups Azalea can coordinate company-wide activities that emphasize the importance of company gumbo dishes, which encourages company sales and helps increase profits. Company executives also need to consider expanding their product lines if they want to improve long-term profitability for Azalea Seafood and Gumbo Shoppe.
Although company gumbo is popular among consumers with company restaurants selling over 50,000 company orders of company gumbo every week, company executives realize that company gumbos cannot meet company demand. For example, company gumbo has too much seafood and not enough meat content to satisfy the needs of customers who like their gumbos with more meat than seafood. Company executives need to consider company expansion into new markets such as company catering if they want Azalea Seafood and Gumbo Shoppe to remain competitive in this fast-paced industry.
