Body image dissatisfaction can be defined as negative perceptions, feelings, and behaviours a woman has about her body (Howerton, Ellington, Henley, 2011). Body image dissatisfaction has been viewed to be the most compelling motivators for individuals interested in receiving cosmetic procedures (Sarwer et al., 2003). Almost all women seeking breast augmentation are not satisfied with how their breasts look, and is considered a central part of the female identity (Sarwer et al, 2003). A majority of these individuals report avoiding being seen undressed, concealing their breasts, and checking the appearance of their breasts more often than others (Sarwer et al, 2003). Approximately 40% of these individuals reported comparing their breasts…
Sexual-objectification can occur in interpersonal or social encounters, and media exposure (McKay, 2013). Interpersonal and social encounters lead to women being objectified through sexual comments, harassment, whistles or shouts, and gazing from male beings (McKay, 2013). Research suggests that many women desire breast augmentation due to pressures from their romantic partners and peers (Howerton et al., 2011) Due to the social expectations, many women feel inadequate and succumb to breast augmentation or other types of plastic surgery (Howerton et al., 2011). Television shows and other forms of media educate viewers that plastic surgery is empowering and is a feminist practice, they also portray the female body as an object that needs work, and once fixed, it will solve all of their problems (Marwick, 2010). As a result of mass media and its influences, the fuller the breasts the sexier and more feminine individuals feel (Howerton et al., 2011). The interplay of these factors has resulted in many women’s interests in breast augmentation, demonstrating its relative value in female perception by society (Rohrich et al., 2007). A negative emotional consequence that results from sexual objectification is that women feel ashamed of their bodies when they perceive them as falling short of feminine beauty ideals, and encourages women to focus on their physical appearance treating themselves as objects to be looked at and evaluated (Calogero, Pina, Park, & Rahemtulla,…