Today’s society uses much more sexual advertisement then years in the past. They portray young women and men as objects, as they try to vigorously force a product down a person’s throat, by trying to sexually please them or conform to their social norms. However many people that watch these advertisements go buy the product, because there is images of sexually appeasing men and women. In this paper I will summarize the effects that advertising agencies have on people, as well covering the dehumanization of the people modeling and whether the agencies are actually selling their product or there conformity for sex.
Advertisements are selling the thought that when you buy their product the lovely male or female comes with the product. The advertisement “sex cells unfortunately we sell jeans” portrays a young women laying on a couch shirtless, while holding her hair back in a seductive manner. Though she is wearing jeans the name “sex sells” brings forward the thought that the young women is willing to sell her body for sex, and not the product the agencies are initially trying to sell. Many consumers today say that sexual advertisement is debatable.
Many industries experts however would clearly state that grabbing the attention of the targeted audience is the primary goal. Many ads and other forms of media that only portray only thin, attractive women that are desirable or sociologically accepted have been shown in studies to affect the body image perceptions of young girls(Cyprus). The agencies today try to conform ideas into society’s head that it’s fine to show off a product while being un clothed, and society as a whole subconsciously accepts that norm.
The image appearing in the ad is trying to sell jeans, the viewer is accepting to see a girl naked while trying to bring the forward the idea of money. What there really selling is the idea of lust and money, that’s it’s socially accepted to sell your body for money, and though society isn’t supposed to conform to prostitution or any form of selling sex. It portrays to us that the actual ad is represented to sexually please others for money.
Many elements of dehumanization are present as well as the thought of objectification. Sexual objectification occurs in most ads today. Many ads focus on attractive people and how their body can lure viewers in to buy their product, advertisers use this person’s body as an attractive object rather than a person to be respected, for example women are objectified in ads by being taken advantage of, as well as being represented as a product not a person.
Many ads feature women covering parts of their body or for instance laying on a couch with sexual slurs surrounding them. Companies are trying to attract men to their product by sexually pleasing them, thus dehumanizing women and degrading them. By broadcasting them nude in many different ways. De humanization is represented in the “sex sells” ad by telling us that some women sell their body for sex, thus dehumanizing women and giving some a stereotype of being easy and it being socially accepted to do so.
Many broad implications are, that society as a whole is fine with ads trying to get women to sell their bodies for expensive clothing items to to pay for things. It puts the idea of prostitution into a women’s head if there is no way for her or a man to make money, they could use sex to sell. As well as molding the future children of today’s society for it to be ok to sell your body for money, and conforming them to the idea that women who are pretty and socially accepted have to be skinny and not afraid to earn money for the lust of others.
The advertisements will frame a picture of Men and women in the young generations head, that they will start to be idolized by children, the idolizations of a prefect man or women will blur the mind of a child, not knowing whether selling your body or stripping would be socially acceptable and creating a thought in their mind that to be perfect they must act, dress, and look like the women and men off the ad so others will want them or be attracted to them as much as people are to those explicated ads.
Media and television as well play a role in adding to the advertisement agencies messages and serotypes to women and men that in order to succeed to be respected and idolized you must up hold the image of those being displayed on television or advertisement. Media has profound effects of the social identity of young people today. However understanding how a child’s “identity” is conformed you must take into effect how the media is displayed and how people are socially accepted.
One of the strongest routes of media is to influence attitude and to change the thought of something through persuasion. By viewing gorgeous models in advertising campaigns and the yearly Victoria secret fashion that people rave over. Women reported lower body satisfaction, a rise in comparison standards toward physical attractiveness, and a belief regarding the importance of attractiveness. The persuasion of reality plays a role in a girls of negative self-image, and many women are taught through stereotypical portrayal that women are nothing more than stereotypical objects (worsham).
Advertisement goes way above the thought of selling a product, it does many more things such as forming the minds of the younger generation, and negatively impacting people of their self-ego. Furthermore it impacts society as a whole, letting people know that some things may not be accepted, but the advertisement of public nudity is, and it’s okay to publicly sell your body in instances. Media and advertisement play prominent roles in everyday life but its way you conform to these idolizations that makes one truly accepted and not molded around fake bias statements.