In order to analyze the rhetoric of an advertisement, we must first understand what rhetoric is. Rhetoric is “the art of using language to persuade”. In other words, it’s all about how words are used to influence or affect an audience.
When it comes to advertising, rhetoric is used in order to sell a product or service. Advertisers use carefully chosen words and images in order to create an emotional response in their audience. This response can be positive (I want that!) or negative (I need that!). Either way, the goal is to get people to take action, whether that’s buying a product or simply paying attention to the ad.
Let’s take a look at a recent ad featuring a woman. This ad is for a new brand of jeans, and the woman in the ad is shown wearing them. The ad copy reads: “The perfect fit for every body. Finally, a jean that looks good on you.”
There are several things going on here rhetorically. First, the use of the word “perfect” is meant to create a sense of desire in the reader. We all want to look perfect, so this ad is playing on that insecurity. Second, the word “every” is inclusive language that makes us feel like this product is meant for everyone. And lastly, the phrase “looks good on you” is designed to make us feel good about ourselves. It’s a way of saying that no matter what your body type is, you can look good in these jeans.
So, what can we learn from this ad? Advertising is all about persuasion, and advertisers use rhetoric to achieve their goals. By understanding how rhetoric works, we can be better consumers and make more informed decisions about the products and services we buy.
There are an innumerable number of different advertisements on the internet. They’re all over the place, whether it’s on TV, radio, or in a magazine. They’ve created an ad especially for that target demographic. Of course, they’re hoping to sell their goods. This billion-dollar industry thrives on advertisers looking at every angle to capture consumers’ attention. One approach used to promote items is through sex, which some people view as controversial in certain ways.
In this essay, I will be analyzing a perfume advertisement that uses a woman’s body to sell the product.
This particular advertisement is for the new scent from the company Givenchy. The ad features a close-up of a woman’s face with smoky makeup and red lips. Her hair is styled in big, loose curls. She’s wearing a black leather jacket with nothing else. The copy on the ad reads, “Givenchy Dahlia Noir. A dangerous femininity.” Immediately, we can see that they’re trying to sell the idea of a strong, sexy woman who is also dangerous.
Looking at the image alone, we can see that they’re using sex appeal to sell their product. The close-up of the woman’s face and the suggestion of her bare chest implies a sexual nature. The black leather jacket is also a symbol of sexiness and power. Combined with the copy, it’s clear that they’re trying to sell the idea of a dangerous femme fatale.
While there is nothing wrong with using sex appeal in advertising, it’s important to consider the context in which it’s being used. In this case, Givenchy is selling a perfume that is supposed to make women smell sexy. There’s nothing wrong with that. However, they’re using a very specific image of a woman to sell their product. They’re not just selling the idea of smelling good, they’re selling the idea of being a certain type of woman.
The target demographic is males and females in their late teens to mid-twenties. By attracting the attention of and interest in the attractive woman on the right with vivid colors, as well as the bottle of whiskey in the middle of the page, this firm captures the male side of the equation. The beauty of this picture is that it has an exceptionally attractive lady posing in next to nothing, which attracts people’s attention.
The fact that she is not wearing a lot of clothing shows that this company does not shy away from showing some skin to get attention, but they are also using a very popular drink among men, whiskey. This company has used a model that is guaranteed to keep the attention of their target market, males in their late teens to mid twenties.
The second thing this company does well is use pathos by saying ” be seen with the right crowd.” What they are trying to say is that if you drink their whiskey then you will be accepted into the “in-crowd” and become popular. This is an emotional appeal that speaks to people who want to be accepted and feel like they belong somewhere. This is a very effective way to get people to buy their product because it is speaking to a very real emotion that people feel.
The last thing this company does well is use logos by saying ” smooth like silk.” This is a way of saying that their whiskey is the best on the market and that it is so smooth that it feels like silk going down your throat. This is an effective way to get people to buy their product because they are saying that their whiskey is better than any other kind on the market.
So, to get women to look at and read their advertising, they employ a plain woman who looks like a typical young girl. Then, beside her, they display the same lady who is now a stunning woman that seems far more powerful and certain of herself. Drinking Evan Williams Kentucky straight bourbon whiskey might help you accomplish that.
This is because Advertising plays a very big role in our society, especially when it comes to alcohol. It is shown in this advertisement that if you drink Evan Williams you will become more attractive and just be an all around better person. This is not only directed at females but also males as well. Advertising does a lot to our society good and bad. It helps promote products but sometimes those products are things that can be harmful like cigarettes or alcohol. So while advertising does have its benefits, it is important to be aware of what we are being sold and the implications it might have on our lives.
In conclusion, this company uses three different kinds of rhetoric to appeal to their target market of males in their late teens to mid twenties. They use an attractive model to get their attention, pathos to speak to their emotions, and logos to appeal to their sense of logic. All of these things together make for a very effective advertisement.
