Victoria’s Secret Advertisement Analysis Essay

Out of all of the strange, funny, or even controversial advertisements and pictures plastered all over the internet, Victoria’s Secret has had their fair share of controversy surrounding their advertisements. In this Ad, Victoria’s Secret is trying to promote the different types of bras they offer and how they supposedly have one for every body shape and type. They show ten models; all with “different” body types standing and modeling the different types of bras that they offer. The text incorporated into this ad reads: “A Body for Every Body. Perfect Fit. Perfect Comfort. Perfectly soft. Find Your Favorite.” When analyzing this image, the viewer can come to the conclusion that the advertisement and company is close-minded about beauty standards and bodies by claiming that they offer a bra for “every body” and every type, while using contradictory visual techniques to state otherwise.
One element of this image that pops out almost immediately is the saying plastered in the middle of the page: “A Body for Every Body.” This is one of the many things wrong with this advertisement. When a reader reads the saying and then looks at the models who are wearing the bras, the advertisement starts to become very contradictory to its slogan. Looking at these…

The first version featured the same models and bras, but a different slogan reading: “The Perfect “Body.”” When Victoria’s Secret released the ad the first time, many people were outraged at the fact that they made the claim that their models had the perfect bodies. Eventually Victoria’s Secret decided to change the saying on the ad in hopes that the scrutiny it was receiving would calm down. Clearly they did not do a good job on choosing a more fitting slogan. This further supports the idea that Victoria’s Secret believes that tall, skinny, and light skinned is the only type of perfect acceptable body type to…