Focused Groups

The Internet has undeniably revolutionized the ways in which many adventuring businesses conduct their daily transactions. Companies today use different strategies to produce goods and services targeted at some specific customers. Marketing, the process by which products and services are introduced to the marketplace has been one of the lead contribution factors in the Internet boom. Marketing research is an extremely valuable function in today’s fast-paced, highly technological, and rapidly growing business world.

It’s the best tool available to help companies maintain a strong home presence while still trying to expand into other markets. During the course of this exercise, I visited one marketing research company, www. facilitate. com, to objectively study its business practices. Facilitate. com find, collect, analyze, and present information to companies in a way that allows decision-makers to make well informed strategic business decisions. also provides the fastest, easiest, and most affordable way to host and attend data conferences over the Internet or Intranet. Using the power of the Internet, and today’s PCs, Facilitate. com enables anyone to easily host or join a data conference using only their web browser. The company attracts many customers because of their five devoted principles: simplicity, flexibility, reliability, security, and affordable services. Participants can join a data conference anytime, anywhere for free on the Internet or their Intranet.

Facilitate. com client software is automatically downloaded via the web browser and handles all IP addressing issues. No special lines, networks, or additional equipment are needed because facilitate. com uses existing Internet/Intranet connections. In terms of flexibility, facilitate. com includes application and desktop sharing, chat, white boarding, and file transfer. There is a unique diagnostic capability to insure reliable operation so conferences are functionally and physically independent from each other.

For s security, facilitate. com requires participants to supply both the proper conference code and password to join a conference. Only participants in the data conference share data. The server is not a participant in the conference. An updated listing of all conference participants is displayed on each participant’s screen for that conference. On affordability, only the creator or host of the data conference needs to be a facilitate. com subscriber.

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