Swot Analysis Of Argos Essay

Argos is a British catalogue retailer operating in the United Kingdom and Ireland, and an auxiliary of Home Retail Group. The organisation exchanges both through physical stores and on the web, with more than 750 stores and 800 million website visits a year, making it one of the largest high street retailers online in the United Kingdom. (Yeomans, 2015) Argos was built up in 1973 by Richard Tompkins, the founder of the Green Shield Stamps scheme, who rebranded the current Green Shield Stamps inventory shops as Argos, before opening new Argos braded stores later in the year.

BAT Industries obtained the organisation in 1979, and in 1990 it was recorded on the London Stock Exchange, where it turned into a constituent of the FTSE 100 Index. It offers a wide range of options for customers, such as technology items, home appliances and garden tools, top brands for babies and nursery, toys for all ages, sports and leisure equipment, health and beauty brads, clothing, jewellery and watches, and even souvenirs. Yeomans, 2015)

Argos is the enlisted proprietor of various brands, which highlight on a significant number of items contained inside of the catalogue, including: Challenge, Pro Action, Visiq, Cookworks, Beanstalk, Pro Fitness, Opticom, Grosvenor, Steamworks, Aquarius, Coolworks, Elevation, Acoustic Solutions and Mega Games. Argos additionally struck an arrangement to assume control over the brands Alba, Bush, and Chad Valley. Argos took over the rights to offer the Cherokee dress line from Tesco.

Argos has ventured up its development into e-commerce with the launch of a same-day delivery service in the UK. Deliveries by means of its Fast Track service will be accessible in four time slots throughout the day until 10pm, for a level charge of ? 3. 95. Clients must order by 6pm to guarantee delivery around the same time. Argos asserted it was the first retailer to offer a same-day service seven days a week. “Argos drove the path with click and collect 15 years prior,” said John Walden, CEO of Argos proprietor Home Retail Group.

Customers can keep on shopping with us in the customary ways on the off chance that they decide to. In any case, we trust Fast Track is the following huge advancement and brings shopping into the digital age for customers, allowing them to get up to 20,000 items in their hands faster than ever before. No other retailer can offer the expansiveness of items quickly or at that speed. ” (Yeomans, 2015) The retailer said Fast Track was conceivable because of logistics upgrades it had made in the course of the most recent two years, including a “hub and spoke” stocking model it took off a year ago.

It has made 3,300 driver roles to support Fast Track, on top of the 9,000 seasonal workers it is hoping to employ in the run-up to Christmas. Argos has been progressively situating itself as a digital retailer, catering for purchasers who need to shop on the web. (Yeomans, 2015) ANALYSIS Geographic data (GI) is information about something’s area and incorporates components, for example, structures, streets, railroads, population density, height and flooding information. GI can likewise be utilised to let you know about the general population in a specific area, for instance their age profiles, wrongdoing levels or development designs.

You require a geographic data framework (GIS) to read and break down guide information. (Survey, 2015) For instance, safety net providers use GIS to picture and foresee flood patterns so they can set the right premiums; retailers use GIS to site the most suitable new store area (maybe taking into account the population size), and crisis services use it to position their vehicles in the best areas at any given time of day, based notable examples of where they are well on the way to be required.

Argos has deployed a location analytics tool to support its multichannel strategy as a major aspect of arrangements to slow down leases in specific zones, and focus its online, and click and collect advertising. The organization has been utilizing Geographic Information System (GIS) analytics software from Esri to pick up a knowledge into clients and contenders alongside a survey of its property portfolio strategy. (Hall, 2013) Argos is to slice up to 10% of its 750 stores in a move to reposition itself from an inventory drove business to a digital retailer.

The software examines any kind of area based information, for example, where customers live, competitor destinations, demographics, loyalty card information and transport joins. It works on desktops, tablets and smartphones. Patterns and inconsistencies are then shown on maps, which would beforehand have stayed covered up in databases, Business Intelligence (BI) programming or spreadsheets, giving business insights. Andy Stringer, location planning manager at Argos, said the software has empowered the company to portion its client base and assess its stores and the catchments they serve when leases are expected for review. Hall, 2013)

Argos’ digital operation lives up to expectations nearby its store system by offering click and collect, with the GIS tool helping it to concentrate on approaches to deliberately support best online offers, he said. “More bespoke activities have seen the business ready to organise store investments based upon demographics and deals advantages at a local level. ” He said: “With the geographic understanding offered through the software, we have possessed the capacity to open stores in convenient and profitable areas.

Subsequently, the Location Planning group who offer the geographic insights are seen as essential to both BAU and strategic aspects of the business. ” The firm had previously been utilising the GIS tool as a component of its noteworthy strategy of opening new stores. “Over the previous decade, location analytics have helped us to recognise new store areas, which build client comfort. The technology has likewise assisted with organising store refits, utilising detailed drive time and postcode analysis.

We have additionally used the technology to help with operational efficiencies and to advise different divisions in our business, for example, helping our distribution group to pinpoint key areas from which to develop the delivery operation. Going forward, the information will be used to drive bespoke promotional and advertising projects,” said Stringer. “Close by this, the software has helped us to focus our store procedure in what is a rapid changing property market. ” (Hall, 2013)