Internal Analysis
Functional Level Strategies/Mission
Wynn Resorts, Limited mission statement is: “Wynn resorts strive to be the leading provider and choice of elite, Luxurious casino and resort experiences worldwide.” (Mathlouthi, “Wynn Resorts”) Wynn resorts utmost essential operational strength is the founder himself, Steve Wynn. Mr. Wynn has over thirty years of experience in Las Vegas. His prime connections, alliances and expertise within the industry that he holds, cannot be easily replaced. The CEO’s immersion with the company delivers an exclusive distinctive advantage. Having an expert in this field provides the resort with a competitive advantage. Wynn is a proactive CEO who is very involved with the company. You can find him on the…
The company tactically established the Wynn brand name to be synonymous with its superiority service sector and its luxuries amenities. In order for Wynn Resorts Ltd. to keep its prestige brand the company needs to constantly promote its luxury brand name this process is a key role of Wynn Resorts Ltd. strategy.
Firms Culture/Structure/Control
The Wynn Resorts culture is constructed on the concept of compassion. They care about their guests, the resort, and each other. The resort is organized as a clan, they are very family oriented. Their culture promotes team work to provide the finest assistance in the hospitality field. The company’s actions as a whole define who they are as an organization. But at the same time I can see the organization falling into a hierarch-formalized structure because they depend on one leader the CEO, Steve Wynn to make all the…
