Have you ever pictured yourself in a stadium full of people with the ball in your hands getting ready to take the game winning free kick? If you have been playing soccer all your life like I have then I already know what the answer is. The product that is being advertised in the picture above is all Christiano Ronaldo products sponsored by NIKE. Ever since Ronaldo came into the league in 2003 he has been an iconic figure for soccer around the world. Ronaldo products such as jerseys, cleats, and even socks have been the hottest thing in the market since he won Balon d’Or (world’s best player) in 2008 all of his products have sky rocketed and has yet to be surpassed. This NIKE ad persuasively uses the mirror and window effect and effectively uses text and images to sell its shoes.
The target audience for this advertisement is simply for all soccer loves around he world. Younger soccer players are most likely the target for most of the clothing and merchandise, but NIKE is such a popular company that the ad will be seen by all soccer fans. The print ad shows Christiano Ronaldo taking his trademarked stance behind the ball ready to take a vital free kick in a world cup game against Brazil. The add states that “The Moment Lasts A Second. The…
The mirror effect is a way in which the advertisement sells a result. In this case it would be that if you buy the merchandise that Ronaldo wears, it will make you that much closer to becoming the world class player that he is. When buying NIKE products sponsored by famous players the consumer is purchasing them in order to feel closer to that player. Maybe if they buy the cleans they can curve, shoot, or pass the ball like the man they have grown up watching on T.V. The picture advertises a product in which the consumer can feel that much closer to taking a free kick in the world cup with hundreds of thousands of people watching with all eyes on…
