Kellogg Frosted Flakes Ad analysis
In the Kellogg’s Frosted Flakes commercial, the advertisement contradicts Parkin’s point of gender role stereotypes because it shows a father preparing food while spending time with his child. While Parkins theory about gender roles in advertising was based on 20th century mentality, this advertisement shows a modernized version of advertising industry by limiting gender roles stereotypes.
It disproves one of “the ideology that identified women as homemakers and men as breadwinners” (pg. 1). Parkin emphasized on meals that required no preparation during the first half of her article. She said that food manufacturer’s succeeded in creating consumer demand for fast meal preparation. This advertisement shows that cereal is also one of the outcomes of the…
When the kid catches the ball and the father says “good catch” in a deeper tone which makes the phrases more profound and at the end of the advertisement the kid says the same phrase “good catch” to remind the viewer that the cereal tastes good. At the end of the commercial, Tony the tiger says his slogan “They’re Gr-r-reat!” which summarize the whole commercial and to make sure that the viewer leaves thinking about how great they are.
After doing some research, I found out that Kellogg’s sponsors little league baseball in 2011 and eventually in 2013 signed a multi-year sponsorship agreement with MLB hence describe why the kid and the father were playing baseball. This shows the amount of thought that goes into making a 30 second commercial while making it clear that a gender-specific roles are no longer a main concept. Throughout this advertisement, the advertisers use other form of media like sponsorship to promote their product and broadening their intended audience….
