Apple Inc. is a company that has achieved tremendous customer loyalty, thanks in part to its well-thought-out plans to deliver strong products and create an Apple culture. Some of the strategies that Apple employs to achieve this goal include carefully designing its products and fostering a sense of community among fans. By understanding these and … Read more
ITC’s non-FMCG cigarette business saw their sales grow by 24% in only one quarter, and they have successfully managed to turn around their foods businesses as well. In the December 2010 quarter, The Bingo! range of potato chips had a growth in sales by 48%. Back in August 2001, ITC made a small food business … Read more
Samsung’s vision is “to lead the digital convergence movement by providing convergence technology and products that satisfy people’s needs”. Samsung’s mission is to “be the best global company making people’s lives richer, easier and happier through innovative technology and products”. Samsung upholds the highest standards of business ethics and is committed to being a good … Read more
Lancer Gallery LLC is a firm that sells South American and African artifacts, jewelry, and pottery. They began as a trading post in the early 1900s and now rank among southwestern’s best-known traders. The company has a rich history, and their sales representatives are very knowledgeable about the products they sell. The company has a … Read more
Zhou Bicycle is a case study in how to effectively manage inventory and pricing in order to maximize profits. By carefully studying the data, Zhou Bicycle was able to make strategic decisions that led to increased sales and profitability. Zhou Bicycle first analyzed their customer data in order to identify spending patterns. They found that … Read more
Coke and Pepsi have been engaged in a fierce battle for dominance in the soft drink market for decades. The two companies have fought for market share through advertising campaigns, product innovation, and aggressive pricing strategies. In the 21st century, the cola wars continue to rage on. Coke and Pepsi are still locked in a … Read more
Minnesota Micromotors, Inc. Marketing Simulation is a business simulation game that puts players in the shoes of a marketing manager at Minnesota Micromotors, Inc., a company that manufactures and sells micro motors. The goal of the game is to grow Minnesota Micromotors’ market share and profits by making decisions about pricing, advertising, research and development, … Read more
Worldwide Paper is a large company with a strong cash flow. The company has been in business for many years and is a major player in the paper industry. Worldwide Paper has a good reputation and is known for its high quality products. The company is headquartered in the United States and has operations in … Read more
In April 2008, Haverwood Furniture combined with Lea-Meadows, a maker of upholstered furniture for living and family rooms. The connection was not arranged in the typical manner. Because the two businesses were located on adjacent sites, and because the two firms would be autonomous to an extent that was economically practical, the merger proceeded without … Read more
Management at the Lincoln Electric Company has always been concerned with employee productivity and satisfaction. In order to ensure that their employees are productive, they have implemented a number of policies and practices. One of these is the “Profit Sharing Plan”, which allows employees to share in the company’s profits. This plan motivates employees to … Read more
Coca-Cola is a carbonated soft drink that is produced by the Coca-Cola company. The company was founded in 1886 by John Pemberton, and it has since become one of the most recognizable brands in the world. Coca-Cola was originally created as a medicinal tonic, and it was sold in pharmacies. Pemberton claimed that the drink … Read more
The Azalea Seafood and Gumbo Shoppe is a restaurants business company. It was founded in 2014 by Stephanie and Jason, who are both experienced in the culinary industry. The restaurant is known for its seafood gumbo, which is made with fresh local ingredients. The Azalea Seafood and Gumbo Shoppe has been a favorite among locals … Read more
Dell is a computer company that was founded by Michael Dell in 1984. He was just 19 years old at the time! Dell started out as a computer retailer, and in 1988, he became the youngest CEO of a Fortune 500 company. Dell began manufacturing computers in 1991, and eventually became the world’s largest PC … Read more
Disney is one of the most well-known and influential companies in the world. The Disney Corporation has had a profound effect on society and culture, changing the way we think and feel about certain things. For example, Disney has helped to shape the way we view love and relationships. Their movies often portray love as … Read more
Ben and Jerry’s is an ice cream company that was founded in 1978. Ben & Jerry’s mission statement is “to make the best possible ice cream while being socially responsible” (Ben & Jerry’s). Ben and Jerry’s marketing campaigns always revolved around their social responsibility, as well as Ben and Jerry themselves. Ben and Jerry’s has … Read more
Disney is an American company that was founded in 1923 by brothers Walt Disney and Roy Disney. Their first creations were animated movies, which brought them great success. Since then, the Disney company has expanded to include theme parks, stores, television shows, music groups and many other entertainment mediums. The corporation made $35 billion in … Read more
Azalea Seafood and Gumbo Shoppe is a company which specializes in seafood dishes. Azalea Seafood and Gumbo Shoppe offers over 20 different menu items including gumbo, shrimp stew, crawfish étouffée, fried catfish, stuffed crabs, oysters on the half shell, boiled crawfish, fried frog legs with Cajun fries, steamed clams with garlic butter sauce, soft shelled … Read more
The Nike Corporation is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and selling of footwear, apparel, equipment, accessories, and services. Nike’s revenue for 2014 was listed as $28 billion USD. Nike has been the official shoe sponsor for many high-profile professional athletes from different sports including Michael … Read more
Fitbit, Inc. is company based out of San Francisco, California founded in 2007 by James Park and Eric Friedman; it became a public company in June 2015. Fitbit products are wearable technology products that focus on fitness tracking for steps taken throughout the day and sleep monitoring. The company was created with the goal to … Read more
Toys “R” Us is an American toy and juvenile-products retailer founded in 1948. Toys “R” Us, Inc. currently operates over 1100 Toys “R” Us and Babies “R” Us stores in 47 states, Guam, Puerto Rico, and the Virgin Islands. [1] Toys “R” Us has Toys “R” Us and Babies “R” Us stores in the United … Read more
The Toyota Company is a multinational automobile company formed in 1937. Toyota has its headquarters in Toyota city, Japan. Toyota currently owns 5 brands including Scion, Lexus, Daihatsu, Hino Motors, and Toyota Motor Corporation or TMC for short. Toyota has 3 main production plants which are located in Japan along with other 9 plants found … Read more
Victorian Civil and Administrative Tribunal or VCAT is established under the Victorian Civil and Administrative Tribunal Act 1998 and began operation on 1 July 1998, amalgamating 15 boards and tribunals to offer a “one-stop shop” dealing with a range of disputes. Their vision is to serve the community by resolving disputes in a timely, cost … Read more
Greek yogurt has became an over night phenomenon in the United States. It is seen everywhere in newspapers, articles and ad’s on television. Health advisers are saying it is good for consumers, and sales in yogurt have sky rocketed thanks to this delicious treat. It is hard to believe that this well kept Greek Secret … Read more
Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market … Read more
Quality control comes in many forms. For some it is following a specific philosophy, such as those developed by Demming or Juran. For others it is achieving a specific degree of merit as that established by the Malcolm Baldridge Awards, or International Standard Organizations (ISO). However, the petroleum industry as a whole has compromised, shifted, … Read more
In past years, Apple was on a downward spiral, but now the Mac is back on the right track. The interim CEO Steve Jobs has brought them from expected quarterly loses to now, first quarter net income of some 150 millions dollars. The question still remains, is Apple back to stay? With the Windows driven … Read more
Compaq Computer Corporation was founded in February 1982 by Rod Canion, Jim Harris and Bill Murto, three senior managers who left Texas Instruments and invested $1,000 each to form their own company. Their first idea was a portable personal computer that was sketched on a paper placemat in a Houston pie shop. The founders presented … Read more
The company’s repertoire ranges from traditional dances, choral and instrumental music to modern African ballet, theater, poetical recitation and storytelling, all of which take full advantage of the rich and diverse national culture. Amongst the best known shows within the repertoire are: Em Moambique, o Sol Nasceu (The Sun Has Arisen in Mozambique): A spectacular … Read more