Frank Luntz Framing Theory Essay

University of Florida 1. Theory summaryThe Framing Theory is a concept of “cognitive categorization,” with the basis that “meaning depends on context” (Scheufele 1999, Changingminds.org). Under the framing theory, an audience’s attention is drawn to events or issues placed within a frame, or a field of meaning, rather than on a particular topic. Although this … Read more