The footwear brand Converse was created in Malden, Massachusetts in 1908. From the start, their advertising campaign was geared towards basketball players and fans. With their signature shoes being the Chuck Taylor All Stars, they had the first basketball player working for them as a salesman. However, over time as competition from other companies like Nike, Adidas and Reeboks increased, the company needed to shift gears to stay relevant.
Converse shoes have been around for over a hundred years and have been worn by some of the most famous people in the world including John Lennon, Jimi Hendrix, Kurt Cobain and even Miss America. Today, Converse are still as popular as ever with a whole new generation of young people.
If you’re looking for a pair of shoes that will never go out of style, then Converse are the perfect choice. With a huge range of different styles and colors to choose from, there’s a pair of Converse to suit everyone.
“Even though the schoolchildren and their parents were up in arms, Converse controlled 80 percent of the athletic shoe market at the height.” In 1986, Converse introduced The Weapon Basketball Shoes. A campaign advertisement features Larry Bird of the Boston Celtics and Magic Johnson of the Los Angeles Lakers holding their own weapons with the phrase “CHOOSE YOUR WEAPON.”
Converse Weapon was one of the most popular basketball shoes during the 1980s. It was endorsed by numerous NBA players, including Larry Bird, Magic Johnson, Kevin McHale, James Worthy, Isiah Thomas, and Clyde Drexler.
The Weapon was released in low-top and high-top versions. The high-top was eventually discontinued. The low-top version is still in production as of 2019.
In 1992, Converse released the Chuck Taylor All Star II. The Chuck II featured a Lunarlon sockliner for cushioning, a perforated toe box for breathability, and a reinforced canvas upper for durability.
The Chuck II was discontinued in 2017. In 2018, Converse released the Chuck Taylor All Star III. The Chuck III featured a Nike Zoom Air unit in the heel for cushioning, a perforated toe box for breathability, and a reinforced canvas upper for durability.
The Chuck III was discontinued in 2019. In 2020, Converse released the Chuck Taylor All Star IV. The Chuck IV features a Nike Zoom Air unit in the heel for cushioning, a perforated toe box for breathability, and a reinforced canvas upper for durability.
Converse has also released special editions of the Chuck Taylor All Star, including the John Varvatos Collection (2006), the Missoni Collection (2011), and the Comme des Garçons Play Collection (2012).
In 2015, Converse released the Chuck Taylor All Star II Knit. The Chuck Taylor II Knit featured a knitted upper for breathability, a Lunarlon sockliner for cushioning, and a rubber outsole for durability.
The Chuck Taylor II Knit was discontinued in 2019. In 2020, Converse released the Chuck Taylor All Star III Knit. The Chuck Taylor III Knit features a knitted upper for breathability, a Nike Zoom Air unit in the heel for cushioning, and a rubber outsole for durability.
The key features of the shoes are their leather construction and extra padded collar, which work together with “the Y Bar System” for more support and comfort. The new campaign ad is hoping to draw attention from people all around the world to one of the biggest rivalries in history, as stated by ESPN.
Converse shoes have been a popular footwear choice for generations, and their classic style is still going strong today. Whether you’re looking for a new pair of sneakers for everyday wear or something special for a night out, Converse has the perfect shoes for you.
Their latest collection features a variety of different styles and colors, so you’re sure to find the perfect pair of shoes to match your personal style. From classic black and white sneakers to bright and bold statement shoes, Converse has something for everyone.
With this in mind, Larry bird and Magic Johnson were the best two players of the National Basketball Association 1960’s and 1970’s. They both had multiple championship trophies with Mr. Bird having won three championships and Mr. Johnson winning five times.
What made these two men the best was their passion, skills, and abilities to connect with their teammates. However, there was one major different between the two that people tend to forget. Mr. Johnson was a point guard and Mr. Bird was a small forward. A lot of people forget this because they played the game with so much heart that their position didn’t matter. This is where converse shoes comes in to play a role in their success.
You see, when Magic Johnson and Larry bird started playing in the NBA, there were not many options for shoes. The only real option was Nike and they did not have a signature shoe for either player. This is where converse came in and saved the day. They gave each player their own signature shoe which helped them with their quickness and agility.
The Chuck Taylor All Star shoes were first released in 1917 and they quickly became a hit with basketball players. In fact, they were so popular that by the time Magic and Larry came around, almost every NBA player was wearing them. This is because they were lightweight and provided good traction on the court.
So, if you are ever feeling down or like you can’t achieve your goals, just remember that even the greatest basketball players in the world started off wearing converse shoes.
The NBA was a well-respected organization with the best player in the world. The rivalry between those two teams, which has previously faced one another in the championship, piques fans’ attention and fuels sales of The Weapon. Converse exploits this to boost sales of The Weapon by leveraging on this history.
The commercial features Isiah Thomas, one of the most recognized basketball player in a Pistons uniform. It was effective to air the ad during the Eastern Conference finals which the Boston Celtics and Detroit Pistons were playing each other. This event had two of the biggest rivalries in the NBA, which made it all the more intense.
The Converse Weapon was first released in 1986. It was one of the most popular shoes during that time and it was worn by many professional basketball players. The shoe was designed to provide excellent ankle support and it had a thick sole that provided good cushioning. The shoe was available in both high-top and low-top versions.
The high-top version of the shoe was called The Weapon 86 and it was worn by Isiah Thomas. The low-top version was called The Weapon Low and it was worn by Scottie Pippen.
The Converse Weapon was discontinued in the early 1990s but it was re-released in 2006. The re-released version of the shoe was called The Weapon Retro and it featured a black and white color scheme.
The Converse Weapon is considered to be one of the most iconic basketball shoes of all time and it is still popular among collectors and sneakerheads.
