Advertising and branding are two of the most important aspects of any business. Advertising is about getting your name and your product out there, while branding is about creating an emotional connection with your customers. Branding is what makes people loyal to a product or company, and it’s what can turn a customer into a … Read more
In order to analyze the rhetoric of an advertisement, we must first understand what rhetoric is. Rhetoric is “the art of using language to persuade”. In other words, it’s all about how words are used to influence or affect an audience. When it comes to advertising, rhetoric is used in order to sell a product … Read more
Advertising is a highly influential factor in the lives of teenagers today. Through targeted marketing campaigns and pervasive, persuasive messaging, advertisers are able to exert significant influence over teen behaviors and attitudes. Some of the effects that advertising can have on teens include increased pressure to conform to certain standards of beauty or fashion, heightened … Read more
It is no secret that alcohol consumption is often glamorized in the media. Advertising plays a large role in this, presenting alcoholic beverages as being associated with fun, relaxation, and socialization. However, what is often left out of these representations is the potential for harm that comes with alcohol use. Exposure to alcohol advertising can … Read more
Advertising has a big impact on teenagers. It can affect their choices, behaviours and even their self-esteem. Advertisers often target teenagers with their products, as they are a group that is considered to have a lot of spending power. This can lead to teens becoming very interested in the products being advertised, and wanting to … Read more
The use of propaganda in advertising is nothing new, but the way it is used has evolved over time. Today, advertisers often use psychological techniques to influence viewers’ attitudes and behavior. This can be done through the use of catchy slogans, persuasive arguments, or emotional appeals. Some common propaganda techniques used in advertising today include: … Read more
Advertising today has a wide range of effects on teens. Advertising is all around you and everyone else. It’s in the air, in your magazines, even on your T.V.. How does advertising affect teenagers? Advertising affects teenagers in many ways such as their self-esteem, what they want to buy and how much money they spend. … Read more
Advertising is a tactic used to persuade future customers into buying a company’s products; although, there is much more behind a pretty television commercial or billboard poster. Flashy advertising has become the new norm that Americans have become, for a great majority, used to. Jib Fowles, an accredited author and professor, explains that there are … Read more
A young woman looks at herself in the mirror and despises what she sees. Deluded by the commercials and magazines, she is convinced that she is fat and ugly. She is sure that she is overweight and will be for the rest of her life. She is sure that no man will ever find her … Read more
Feminism and sexism have played a crucial role in the evolvement of advertising, and have heavily influenced the different approaches companies use to market their products to men or to women. Tipalet and Virginia Slims, two cigarette companies, introduced multilayered cigarette advertisements in the 1970s. At first glance, these advertisements are clearly different. In fact, … Read more
It is not unknown that advertising is a powerful influence today and it is unlikely that one will go a day without seeing an advertisement. In fact, the average American citizen will be exposed to around 5,000 ads per day over a lifetime, becoming desensitized to their skewed messages. These advertisements range from ones promoting … Read more
Gender stereotypes are exaggerated generalizations that are based purely on gender. The area of study for this investigation is sociocultural influences. This is a contemporary issue as it is becoming an excessive thing in modern society due to companies increasingly gender marketing their products towards children. The toy sections at shopping centers are divided into … Read more
Advertisements are meant to bring awareness to people, incite reactions and in many cases make us feel like we need something so that we will want it enough to buy it. They are used for a variety of things are seen on billboards and television, in magazines and newspapers, storefronts, the radio, etc. so they … Read more
The Government of India (GOI) dropped a bombshell on tobacco Industry on Feb 6, 2001 to ban tobacco companies from advertising their products and sponsoring sports and culture events. The idea of this ban was to minimize or prevent adults, teens and young children from consuming tobacco products. Suhel Seth, CEO, Equus Advertising was very … Read more
Guitar Center: Selling the Greatest Feeling What can a customer expect when they walk into a Guitar Center? In most cases a Guitar Center is just like any other music store but this advertisement deems that it is the only place a musician can find themselves. First introduced in the journal Introduction to psychology, Abraham … Read more
Out of all of the strange, funny, or even controversial advertisements and pictures plastered all over the internet, Victoria’s Secret has had their fair share of controversy surrounding their advertisements. In this Ad, Victoria’s Secret is trying to promote the different types of bras they offer and how they supposedly have one for every body … Read more
In the last one hundred years, advertisers and film directors have gotten lazy in their fields. Even the writers and directors of commercials have started to lose their talent. Have you noticed that whatever product you are looking into, from burgers to perfume, scandalously clad models and actresses crowd the shot, while the actual product … Read more
Burma Shave was introduced in 1925 founded by Clinton Odell, and Dollar shave began their operations in 2011 founded by Mark Levine and Michael Dubin. They are both of a line of shaving products. However, there are different things when it comes to commercial their products. Burma Shave used unique marketing technique by rhyming stanzas … Read more
Employees being the pillar of organization, their problems have to be addressed first. While Lululemon perceived and projected their employee relation to be excellent, the truth was far from what it looked. Stokes (2008) has illustrated that Lululemon’s business model was based on raising the level of health for their staff and community. But sadly … Read more